Special Edition | December 11, 2024

This is not your regularly scheduled “here’s the insane spot that ball ended up off Angel Yin’s driver” Normal Sport post.

Let me explain.

After writing my 10 thoughts about the future of Normal Sport, I realized how much I enjoy sharing this entrepreneurial journey with other people.

I had been moving toward the idea that I need an outlet not just for my thoughts about golf (which I have in our regular 3x/week newsletter) but also my thoughts and feelings and ideas about the business we started.

So I am creating that here by sending this once-a-month email in which I write about the entrepreneurial journey but also in which we drop our new merch and release our giveaways for the month.

My 29-year-old self would have done unspeakable things to read someone 10 years ahead of me documenting his or her journey in media/sports/entrepreneur life, and I’m hopeful that my documentation of this will be that for some others.

However, because it’s a bit more personal, I needed a bit of a filter. Can’t just have all of this stuff floating around on the broader internet for everyone to see and consume and light on fire. 

So what I landed on is that the first part of this monthly-ish update will be general news. Podcasts Jason and I went on over the last month, giveaways we’re doing, things of that nature. But the second part will be for members only. 

It will include what I’m learning, what the trajectory of our business is and, in some cases, an opportunity for you to submit questions for our Q&A guests. 

The other night I had dinner at a friend’s house. He doesn’t care about golf but he cares about me and he said he loved reading the 10 thoughts on the future of Normal Sport.

“You want to build up loyalty,” he said. “Man, bringing people along for your journey into all of this is an awesome way to do that.” 

I agree.

I remember listening – as perhaps many of you did – to the StartUp podcast that Gimlet launched when its company started. It was so good, so interesting and I was invested.

I guess this is my version of that, minus the $230 million exit.

Let’s jump right in, starting with a few podcasts and other media Jason and I have done over the last few months.

Media Appearances

One of the ways we spread the news about what we’re doing with Normal Sport is by going on various podcasts and shows as well as writing longer pieces on our own site to explain our vision. Here are all of those since launching on Oct. 1.

• Jason on Bag Drop with Kevin Moore

• Kyle on Mike McGraw’s pod, Better than I Found It

• Kyle on Smylie’s pod

And here are those Big Picture pieces for our website.

• Normal Sport Manifesto — Our vision

• About our company — Our backstory

December Giveaway

This month’s giveaway is a Meridian putter of your choice.

We will be giving away one to a Normal Sport member.

We plan on doing a lot of giveaways throughout the year, and not all of them will be for members only. But this one is.

The good news for you is that this giveaway probably represents the best odds you’ll ever have of winning something because we currently have fewer than 250 members.

You can become a member right here.

We will draw someone at the end of the month so you have until then to enter. Nothing else. Just become a member. We have the list, and we’ll announce a winner, someone who will have made 3x on their investment into our very normal business.

December Merch Drop

We made our first Normal Sport product!

And it’s actually one I’ve been using for a while now.

When I launched Normal Sport as a full-time business back in October, a reader named Joe Daly contacted me to ask for my address.

I’m always a little wary about, uh, giving out my address out to people I meet online, but we had a mutual friend who I trust, and 10 days later a bundle of leather-bound journals and leather coasters showed up in the mail.

Real premium stuff.

So we had Joe put together 25 of these journals for Normal Sport members to purchase, either for yourself or for a holiday gift (although the rabbit hole of explanation you will have to get into if you purchase this for someone who is not yourself might not be worth it).

Here they are.

This drop will be for Normal Sport members only starting out and if we have any left over, we’ll make them available to everyone else.

Here’s the link ...

Pledge your fealty to read this post

Normal Sport is supported by hundreds of sickos who can’t get enough of this ridiculous game. By becoming a member — for the price of a LIV franchise nice round of golf — you will receive the following benefits (among many others!)

• The satisfaction of helping get Normal Sport off the ground.
• Daily updates during major championship weeks.
• Early access to limited edition merch drops (see above!).
• Giveaways from our partners (see above!).

By clicking below to become a member here at Normal Sport, you can, like patrons at Augusta speedwalking to their seats, gain front-row access to an amusing, wonderful little world that we are working to build.